Our Story

My journey into organic, homemade, bath and skin care began over a decade ago while I was on the search for products to nourish and balance my children's sensitive and eczema-prone skin. At the time, the market for high quality, ethically sourced, and eco-friendly products was not as saturated as it is now. It most definitely was not trending. However, growing up I often heard my father, whose distant relatives were Siddha medicine practitioners or vaithiyars, reminisce and marvel over the effectiveness and health benefits of traditional skin and hair care products and practices. Unfortunately these products were not available to the Thamizh diaspora. In fact, a lot of indigenous knowledge has been lost due to the Tamil genocide and relocation. I used what was available to me to learn about the various ingredients used by my ancestors.

Slowly I started developing and testing recipes for soaps, body butters, deodorant, and even an organic version of a popular vapour rub right in my kitchen. However it wasn't until the birth of my fourth child, right in the middle of the Covid-19 pandemic, that I considered distributing my products on a larger scale. I officially launched Devi Wellness Company in October of 2020, during a pandemic and just four months post-partum, with just two varieties of organic soap. To date, we have expanded to include over 30+ handmade wellness products including organic masala powders and a line of clean-burning candles inspired by Tamil culture. In the future, we expect to establish a strong presence within the North American market and eventually expand globally without compromising the integrity of our products and purpose.

வாழ்க வளமுடன்/vazhga vazhamudhan -  May you live with prosperity and abundance,

Geerthana Uthayakumar